09-F-1425 Doc 3-FINAL Declaratory Policy on Iraq

,...-------···· -··- . . . 9E8RET Declaratory Policy on Iraq: Organizing the USG 21 January 2003 '1>-~o"~t_ ~ o\r~ ~~6Vv- '\ v0 What is ''Declaratory Policy'' _._.,. ___ IIIIIIM_ .. """'-, ,"'.------...---·- --- ....._ .. ~llilli6-lliiiil .. illiiiiiM~-~-----n-55 r ..._ ... -- • "Declaratory policy" refers to all messages related to an Iraq operation that elements of the USG transmit -- .. • •• , ..... • •• - Either publicly or privately--1 -:o _a_government, an entire society, a segment of society or selected , ~J:::. , ~~ IndiVIduals. - -:::::-....._ ~ :;;J:ss-.. ~ • "Declaratory policy'' refers on to truthful infor · . '~( ~-b ~ • Declaratory policy is intende ""f' Q\I.}'C"") \.r} J\ - Inform: What is U.S. policy? What does the U.S. intend to do? ~ , r'k\. .. .. - .... '\,'-~ ' - Persuade: Induce others to act in a manner conducive to U.S. interests~-~.PP1:i 'S~ . ~' I A successful declaratory policy saves lives. I l/21/03 4:39PM SECMYf 2 7>--v-..~'> Q,-,r ~l <J._ ~t~~ ox-~L Major Objectives of DeclaratOry Policy --· ' '. . -------···, • Deter Ira~~ ,~se ~~~~D-. riiF" • - a;.:.--~z;:x-·- T .. - Deter other Iraqi actions such as destruction of oil fields. b~ • Undermine Iraqi regime (to cause it to collapse, or to degrade its ability to resist in case of war). · - Create fissures among elements of the ruling elite. · - Persuade military officers, other officials to abandon the Iraqi regime. - Persuade Iraqi populace to welcome coalition forces. • International support: Build and maintain international support. - Strengthen the coalition, to gain material and diplomatic support. - Dampen violent opposition in Muslim countries. • Domestic support: Build and maintain domestic support. - Project image of national unity. • Legitimacy: Demonstrate legitimacy of our actions to the international community, especially post-war. - NOTE: This objective relates less to saving lives than to bolstering U.S. international standing post-war. 1121103 4:39PM 3 Global War on Terror: Strategy. --------- - ......... -. ........ .. :...---.... ·--··· --~-----..-.----... ••••• -·· t ·y .... llliiii ----•••• Expose key audiences to complete picture: • Combat, humanitarian/civil and coalition operations; thus demonstrating commitment to long-term security and care to avoid civilian casualties. • Case against Hussein - intent to develop and use WMD; record of torture and oppression. Preempt Iraqi tactics by demonstrating past behavior. Rapidly respond and refute Iraqi charges. Facilitate robust media access to counter likely Iraqi lies/disinformation and highlight the professionalism of U.S. forces. 1/21/03 4:39PM 4 SECRBI' Global War on Terror/Iraq (General Objectives and Tactics) Phase W - Phase IV- sF"RUIIPt- _.-MViffiittlll 1121/03 4:39PM 5 --- --- ···- ---------------------------- SIBCRfit' Methods of Conveying Messages -------------------------··· 2 I %7 , ) - 71 ·m ·cy· rz __ .._._ .... ___ lllll c- , r--r-P\' £..-\:«:.- • Speeches by high officials. · ;::::> \ 'J '··j - Key tool is the presidential "bully pulpit." • Media appearances. • Diplomatic contacts. ,.:::::..JIIIoLL.lL~ou..&.I..ILl.I..J-loo.L!...U..U..l.WJ..L~!It.!!s~e!!...n~tati o ns. ---~- • USG-supported radio and television b~~oa~~~ • Psychological operations techniques: - Radio and television broadcasts. -Leaflets. - Direct contacts. • Unattributable means. 1/21/03 4:39PM SfiCRti=t' 6 Illustrative Matrix (for each Phase) . ..-------~-----·--- ~--- .. ••• ---· - -· !11!!1! .!!11! .. • - - --- --- .. Deter WMD Undermine use regime International Domestic Legitimate ... -·---------·~ Support Support Actions Speeches by high level officials Media appearances Diplomatic contacts USG-supported broadcasting Psyops (b)(1 Each cell would contain the themes to be emphasized. 1/21/03 4:39PM 7 SI!ICRH'f -----·-- --. Organizing to Implement Declaratory Policy z •• t ... ,. 2 fi'T rt·· W_iilllli _____ ~ --------~----... -··· 2$-------·-··· 5 We need an organizational structure that can: ·~\ ~ILJ1 . 'I{ · \ • Coordinate messages across the government. - Prevent messages from interfering with each other: • For example, "we are providing good-faith support to inspections" and • "Saddam's days are numbered, so join us." • Be Active: Not just reactive. - Convey now messages that will influence behavior later. • For example, we should encourage Iraqi military leaders to consider now whether they would fight in case of war. - "Inoculate" ourselves against future accusations. • For example, by stressing Iraq's pattern of hiding military equipment near civilian and religious facilities. • Respond Quickly: Be able to respond to events and Iraqi accusations quickly. 1/21103 4:39PM 8 SBCRR~ - ·------- ---- .. Where Improvement is Needed ::a..------...... .. . raq-related declaratory policy work can be divided into three parts: -- zgs• ~~- ... ---··j 1. "Eternal verities," i.e., unchanging themes, e.g., Saddam's Iraq is a tyranny. -Many of these themes were dealt with in the "Strategic Information" paper approved by the Deputies on 17 July. 2. Quick reaction to specific events or accusations, e.g., reacting to Iraqi accusations of civilian deaths due to no-fly zone enforcement actions. -The public affairs apparatus is structured.to deal with issues of this sort on a rapid basis. 3. Declaratory policy in suppo specific policy (e.g., impl 1/21/03 4:39PM ______________________________________ j \.)0. ~<>t \.\ · "&~posed Structure ···-·_.) • Establish a C vel coordinating up to tighten the linkage between policy and the govnment 'nformation a s. . O~~~airecl by a senior director at the NSC directly involved in Iraq policy (e.g., Frank R~ '\ Miller or Elliott Abrams). ~ ~ ~-DoD, State and CIA represented by ASD/DASD level officials directly involved in 0 ~ Iraq policy. ----==---. ~ tGTSupported by appropriate representa 1ves blic Affairs, public diploma ~ r; international broadcasting, information ope ...... "'· ~~e~tc~. ------- . -Meets frequently: twic~-weekly major meetings (1 hour in length); shorter session~ on the other days. ~ rvL C:, . , • Establish a cell in the NSC staff to support this PCC-Ievel group. b <..._ 0 \;;,) tS-~' -Detailees from State, DoD, CIA, both policy and public affairs specialistsC~ 5.:>- -Able to operate 24/7 when necessary. . r- p )-. • Devote 15 minutes at the end of every PC to declaratory policy. \._ p_;-!-0- -Chair of PCC-Ievel group would report on group's work and receive guidance. ~ ~ 1121103 4:39PM 10 8E8REY ----~···· ----------.·-· !.-2 -------···· •.. ___________ ....... •••m-------• ••• Back Up Slides Timing/Objectives/Messages Pre-Phase I: Preparation ___ lllil!-. ____________ #'I 7 - fllllllt--.. • • • I i ------------····· ----. -----~~~··· Objectives: • Build case against Hussein • Encourage Iraqi leadership dissent/detection • Inoculate against disinformation Messages: • International community united: Hussein must disarm • Hussein regime brutally oppresses and tortures Iraqi-people • Iraqi regime has clear record of intent to develop and use WMD • Coalition military operations- if initiated-will be overwhelmingly successful • Those who use WMD accountable 1121103 4:39PM 12 Timing!Objectives/Messa~es Phase 1: Pre-Hosti 'ities ----- - illlllll-• • a • •• ...... ilfiiifilt _._. .... _.-·,---·••-•n•--•rm-· --·==· -------------------lJl 22 .. .... Objectives: •Build case against Hussein •Encourage Iraqi leadership dissent/detection •Inoculate against disinformation •Underscore that force is the last resort •Demonstrate that Saddam was not prepared to show the world that he doesn't haveWMD •Begin to focus on Humanitarian Assistance Messages: •International community united: Hussein must disarm •Hussein regime brutally oppresses and tortures Iraqi-people •Iraqi regime has clear record of intent to develop and use WMD •Coalition military operations- if initiated-will be overwhelmingly successful •Those who use WMD accountable 1/21103 4:39 PM 13 SBCR:FYf • Timing/Objectives/Messalls Phase II: Commencement of Host1Fities IWII!. ____ •••.•. ------------- ... ._ -5!!4------ ...... • !! •. ···zn-...r•· ..-lliiM-Still' •··•·· ._.._..T.T"illill? .... _.,_ Eilii?T IF 7 1---. --._-• ill i I Objectives: • Demonstrate success of coalition military operations • Encourage continued Iraqi leadership dissent/defection • Focus on Humanitarian Operations • Find and destroy WMD • Establish Information Dominance Messages: • Coalition military operations overwhelmingly successful; downfall of regime inevitable • About Hussein, not Iraqi people • Coalition forces committed to humanitarian/civil needs 1/21103 4:39PM secH'f' 14 Timing/Objectives/Messages Phase Ill: Engagement ----~--111!11!----..·•·---·-- a -----••••• -----~----.... ----..• , -~- -----··· Objectives: •Manage expectations •Outcome of regime change is inevitable •Find and destroy WMD •Maintain focus on Humanitarian Operations Messages: •Hunt/destruction of WMD will take time •Shift from military to stability operations will be gradual •Iraqi people take lead in new government 1/21103 4:39 PM 15 • SECRfi'f' _____ illliiilliM __________ ........ Iil .. Zli . ~ -- .... 1!11!111._ ·-~ ...... --------··· .. 0214 .... Timing/O~jectives/M essages . Phase IV: Post Hostilities ----- ----lill • • •• ...... Objectives: •Humanitarian reconstruction • Transition to stability operations •Transition to representative government in Iraq •Find and destroy WMD Messages: •Hunt/destruction of WMD will take time •Shift from military to stability operations will be gradual •Iraqi people take lead in new government 1/21/03 4:39PM 16