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UNCLASSIFIED//
From:
Coalition Provisional Authority (DMS) 23:58:17 02/01/2004 Sent:
To:
' SECSTATE WASHINGTON DC'; 'NATIONAL SECURITY COUNCIL
'SECDEF WASHINGTON DC':
WASHINGTON DC'
Immediate
To Precedence:
' IRAQ COLLECTIVE'
Immediate
Precedence:
Subject:
СРА HQ 0537: UPDATE ON THE COMMUNICATIONS PLAN FOR THE IGC-CPA NOVEMBER 15
AGREEMENT
Other-Organizational
Message Type:
20:58:00 02/01/2004 (UTC)
Extended Auth:
23:58:00 02/01/2004 (Client/Local) This message has been digitally signed and encrypted Security:
UNCLASSIFIED//
MSGID/GENADMIN/CPA HQ/0537//
SUBJ/CPA HQ 0537 UPDATE ON THE COMMUNICATIONS PLAN FOR THE IGC-CPA N
GENTEXT /REMARKS/
UNCLASSIFIED
PROG: 25 JANUARY 2004
DRAFTER: STRATCOM/ITUNNICLIFFE
AUTHORIZED: RJONES
CLEARED: CHEATLY, THATCHER, SCARPENTER, JLECROY
FROM: HEADQUARTERS COALITION PROVISIONAL AUTHORITY
SECDEF WASHDC
TO:
SECSTATE WASHDC
NSC WASHDC
INFO: RUCNRAQ/ IRAQ COLLECTIVE
TIMOLAS HQ CPA 0537
,.: 12958: N/A
T'AGS:
PREL, PGOV, IZ
SUBJECT:
REFTEL:
A. СРА 0398
в. СРА 0526
SUMMARY: THE FIRST PHASE OF CPA'S COMMUNICATIONS PLAN (TO 28
FEB 04) FOR THE NOVEMBER 15 IGC-CPA AGREEMENT
PHASE (1 MAR TO 31 MAY 04) •
MEETING WITH REGIONAL COORDINATORS TO ASSIST WITH
HALL MEETINGS AND PROVIDING ADVICE AND RESOURCES FOR OTHER LOCAI
FOLLOWING SUCCESSFUL TOWN HALL MEETINGS IN BASRA,
ACTIVITIES.
MOSUL, BAGHDAD AND BAQUBA,
AND KIRKUK ON 10 AND 15 JANUARY, RESPECTIVELY.
MEETINGS WILL INCREASE AFTER THE FEBRUARY EID
THE CIVIC EDUCATION PLAN (REF B)
INCLUDES THE WEEKLY PRODUCTION AND
DISTRIBUTION OF 500,000 - 1 MILLION HANDBILLS ON GENERAL DEMOCRACY
•HEMES AND THE DISTRIBUTION OF A COLLECTION OF BASIC MATERIALS OF
A DECISION ON THE
DEMOCRACY FOR USE BY CIVIC EDUCATION ORGANIZERS.
AWARD OF A $5 MILLION ADVERTISING CONTRACT WILL
TMN HAS ALSO CONTINUED THE WEEKLY "KHATWAT" PROGRAM ON THE ELECTORAL
FINALLY, A SERIES OF FOCUS GROUPS AND POLLS/SURVEYS
CONTINUE TO PROVIDE FEEDBACK. END SUMMARY.
THE TEAM CONSISTS OF REPRESENTATIVES FROM
COMMUNICATIONS TEAM.
CPA STRATCOM, GOVERNANCE, USAID (INVOLVING LOCAL GOVERNANCE AND
MUNITY ACTION PROGRAMS, AND THE OFFICE OF TRANSITION INITIATIVES
SII)), AS WELL AS CJTF-7 LIAISON ELEMENTS.
THE CAMPAIGN STRUCTURE IS IN THREE MAIN
CAMPAIGN STRUCTURE.
PHASES WITH A FOURTH FOR POST-CPA ELECTIONS (REF A) .
CURRENTLY EXECUTING PHASE ONE (TRANSITIONAL ADMINISTRATIVE LAW NOW
TO 28 FEB 04) TO INFORM, EDUCATE AND ENCOURAGE SUPPORT OF THE
PHASE TWO IS THE CAUCUS FORMATION PERIOD (1 MAR
ELECTORAL PROCESS.
TO 31 MAY 04) WHERE THE FOCUS IS ON ENCOURAGING IRAQI PARTICIPATION
UNCLASSIFIED/I
UNCLASSIFIED//
IN THE PROCESS.
THE THIRD PHASE IS THE TRANSITIONAL ASSEMBLY PHASE
(1 - 30 JUN 04) WITH THE FOCUS ON BUILDING CREDIBILITY OF THE
THE LAST PHASE COVERS THE POST-CPA
PROCESS AND THE ASSEMBLY ITSELF.
PERIOD LEADING TO ELECTIONS (1 JUL 04 - DEC 05) •
4. CURRENT ACTIVITIES AND CAPABILITIES.
_IVIC EDUCATION 'PRINCIPLES' PRODUCTS.
USAID-GP HAS DEVELOPED AN
EXTENSIVE NATIONAL CIVIC DIALOGUE PROGRAM TO AID IN THE IRAQI
THIS PLAN IS INCORPORATED INTO THE
TRANSITION TO SOVEREIGNTY.
OVERALL INFORMATION CAMPAIGN PLAN. ACTIVITIES OF THE CIVIC DIALOGUE
PROGRAM WILL INCLUDE DISTRIBUTION OF CPA MESSAGE PRODUCTS THROUGH
LOCAL CIVIL SOCIETY ORGANIZATIONS. THIS DISTRIBUTION WILL LAST
THROUGH APRIL.
ADDITIONALLY, THE MILITARY INFORMATION SUPPORT TEAM
(MIST) IS IN THE PROCESS OF DISTRIBUTING 500K HANDBILLS A WEEK ON
THE PRINCIPLES OF DEMOCRACY TO BOTH DEVELOP AN UNDERSTANDING OF THE
FUNDAMENTAL PRINCIPLES OF DEMOCRACY AND TO ASSIST IN EXPLAINING THE
--TOWN HALL MEETINGS/ DEMOCRACY DIALOGUES.
IN ADDITION TO THE
BASRAH, MOSUL, BAGHDAD, AND BAQUBA TOWN HALL MEETINGS WHICH HAVE
ALREADY TAKEN PLACE, TIKRIT AND KIRKUK ARE SCHEDULED FOR 10 FEB AND
THE REMAINDER OF THE TOWN HALL MEETINGS
15 FEB RESPECTIVELY.
THROUGHOUT THE COUNTRY ARE SCHEDULED FOR FEBRUARY.
APPROVAL HAS BEEN GIVEN FOR A $5 MILLION AD CAMPAIGN
AND THE REQUEST FOR CONTRACT BIDS HAS JUST BEEN COMPLETED.
EVALUATION OF THE BIDS IS DUE TO BE COMPLETED SHORTLY.
AGENCY WILL BE REQUIRED TO PROVIDE PROFESSIONAL RADIO/TV
ADVERTISEMENTS AND POSTERS AND BILLBOARDS THROUGHOUT THE COUNTRY ON
THE ELECTORAL PROCESS.
PUBLIC SERVICE ANNOUNCEMENTS ARE PLACED IN ALL OUTLETS.
TV/RADIO AND SABAH NEWSPAPER COVERAGE OF ALL PRESS CONFERENCES AND
TOWN HALL MEETINGS.
IMN IS CONTINUING THE WEEKLY EXPLANATORY
'"HATAWAT' PROGRAM
ON AL IRAQIYAH FOR THE NOVEMBER 15 AGREEMENT
OUGH THE TRANSITIONAL ADMINISTRATIVE LAW.
5.
FEEDBACK MECHANISMS.
--FOCUS GROUPS. THE FIRST OF FOUR FOCUS GROUP CYCLES IS COMPLETE.
THE NEXT THREE ARE PLANNED FOR FEBRUARY, MARCH AND APRIL.
THESE ARE
BEING CONDUCTED BY THE INTERNATIONAL REPUBLICAN INSTITUTE (IRI)
THROUGHOUT THE COUNTRY.
--POLLING.
MONTHLY OPINION POLLS ARE CONDUCTED BY THE INDEPENDENT
INSTITUTE
FOR ADMINISTRATIVE AND CIVIL SOCIETY STUDIES (IIACSS) AND
IRAQI CENTER FOR RESEARCH AND STRATEGIC STUDIES
GALLUP POLL IS ALSO PLANNED FOR FEBRUARY WITH THE RESULTS DUE IN
MARCH.
BREMER
BT
0537
UNCLASSIFIED/I