08-F-1338 Explain involve adjust get out word on the transition plan

UNCLASSIFIED/I From: Coalition Provisional Authority (DMS) 00:01:21 12/05/2003 it : 'SECDEF WASHINGTON DC'; 'SECSTATE WASHINGTON DC'; 'NATIONAL SECURITY COUNCIL WASHINGTON DC' Immediate To Precedence: 'IRAQ COLLECTIVE' Cc: Immediate Cc Precedence: Subject: EXPLAIN, INVOLVE, ADJUST . • REPEAT: GETTING OUT THE WORD ON THE TRANSITION PLAN Other-Organizational Message Type: Extended Auth: 21:01:00 12/04/2003 (UTC) 00:01:00 12/05/2003 (Client/Local) Security: UNCLASSIFIED// MSGID/GENADMIN/CPA HQ/0329// SUBJ/EXPLAIN INVOLVE ADJUST GET OUT THE WORD ON THE TRANSITION PLAN// GENTEXT / REMARKS/ UNCLASSIFIED PROG: DECEMBER 4 2003 DRAFTER: THATCHER AUTHORIZED: RJONES CLEARED: JLECROY FROM: HEADQUARTERS COALITION PROVISIONAL AUTHORITY TO : SECDEF WASHDC SECSTATE WASHDC NSC WASHDC . 0: IRAQ COLLECTIVE SENSITIVE BUT UNCLASSIFIED UNCLASSIFIED HQ CPA 329 E.O.: 12958: N/A TAGS: PREL, PGOV, IZ GETTING OUT THE WORD .. . REPEAT: SUBJECT: EXPLAIN, INVOLVE, ADJUST ON THE TRANSITION PLAN SUMMARY: WITH THE ANNOUNCEMENT OF THE TRANSITIONAL PROCESS LEADING TO FULL IRAQI SOVEREIGNTY AND A CLEAR TIMELINE FOR THE ESTABLISHMENT OF THE FOUNDATIONS OF IRAQI OMMUNICATIONS PLAN OF ACTIONS DESIGNED TO ALLAY THESE FEARS, ANSWE ND, MOST IMPORTANTLY, MOTIVATE IRAOI PARTICIPATION - QUESTIONS, END SUMMARY THE PROCESS. --WHAT'S ON IRAQ'S MIND • POLLING, RESEARCH, ANECDOTES, AND DAILY INTERACTION REVEAL THAT WHAT IRAOIS WANT FROM THE TRANSITION PROCESS IS: 1) EMPOWERMENT OF A REPRESENTATIVE IRAQI GOVERNMENT; B) REASSURANCE THAT THEIR COUNTRY WILL BE SECURE FROM INTERNAL AND EXTERNAL THREAT; AND C GUARANTEES THAT BASIC RIGHTS AND FREEDOMS BE ENSHRINED AND THE CPA COMMUNICATIONS PLAN WEAVES A RESPONSE TO THESI PROTECTED. CERNS INTO EVERY ACTIVITY AND ADDS THE ESSENTIAL ELEMENT Oi PARTICIPATE IN THE TRANSITION PROCESS. WORRIES WHILE LAYING THE FOUNDATION FOR A DEMOCRATIC GOVERNMENT THAT WILL EMBODY THEIR HOPES FOR A STRONG, FREE, FAIR IRAQ FOR THE FUTURE. UNCLASSIFIED/I UNCLASSIFIED// --JUST THE FACTS * THE FIRST STEP IS TO EXPLAIN THE BASIC OUTLINES OF THE A ONE-PAGE LETTER FROM TRANSITIONAL PROCESS TO IRAQI AUDIENCES. AMBASSADOR BREMER AND THE GOVERNING COUNCIL PRESIDENT ANNOUNCES THE PRINTED ON THE REVERSE OF PROCESS AND ITS BASIC CHARACTERISTICS. THE LETTER IS A FACT SHEET ANSWERING IMMEDIATE AND ESSENTIAL QUESTIONS ABOUT THE TRANSITIONAL AGREEMENT. THIS FLYER WILL BE DISTRIBUTED ACROSS THE COUNTRY BY IRAQI MINISTRIES AND NGO, COALITION FORCES, CPA REPRESENTATIVES, IRAQI TELEVISION AND RADIO (NOW KNOWN COUNCIL MEMBERS, AMB BREMER, AND ANSWER CITIZENS' QUESTIONS. AND CIVIC EDUCATION CAMPAIGNS. AND INTERNATIONAL PRESS, PLACE FULLY AND LONG-TERM FUTURE, WHILE EXPLAINING THE MECHANISMS --YOU CAN MAKE IT HAPPEN YOU CAN MAKE IT HAPPEN: CRUCIAL TO THE SUCCESS OF THIS INDIVIDUALLY AND COMMUNALLY. ENTERPRISE IS PARTICIPATION OF IRAQIS, KEY TO INVOLVING COMMUNITIES IN THE TRANSITION PROCESS IS ARRANGING A SERIES OF TOWN HALL MEETINGS THAT INVOLVE LOCAL LEADERS AND CITIZENS COMING TOGETHER TO DISCUSS AND DEBATE THE PROCESS HE NEED TO EMPHASIZE THAT EVERYONE MATTERS TO THE PROCESS ANI AT REGIONS AND TOWNS ACROSS THE COUNTRY ARE AS IMPORTANT TO ITS SUCCESS AS THE CAPITAL IS, THE FIRST TOWN HALL MEETING WILL BE HELI N BASRA. THIS WILL BE FOLLOWED BY SIMILAR EVENTS IN MOSUL ANI CPA/GC TEAMS WILL ALSO TAKE THE MESSAGE TO THE GOVERNORATES AND MUNICIPALITIES, WHERE PROVINCIAL AND TOWN COUNCILS WILL BE CALLED ON TO STEP UP AND ENGAGE CITIZENS THROUGH SMALLER TOWN HALL EVENTS, DEBATES ON LOCAL TV AND RADIO, AND SUSTAINED INTERACTION THROUGHOUT THE PROCESS WITH THE PEOPLE THEY REPRESENT. SOME OF THESE EVENTS WILL BE CARRIED LIVE ON LOCAL AND NATIONAL TV; OTHERS WILL BE FILMED FOR FOOTAGE FOR DOCUMENTARIES AND PUBLIC SERVICE ANNOUNCEMENTS (PSAS) ABOUT THE TRANSITION-TOOLS THAT CAN BE USED ALL OVER THE COUNTRY AND IN NEIGHBORING COUNTRIES TO STIMULATE DISCUSSION, DEBATE, AND PARTICIPATION. --CALIBRATING THE MESSAGE * WHAT IS DESCRIBED ABOVE IS THE FIRST PHASE OF THE SUCH A MULTIFACETED APPROACH ACROSS A COUNTRY COMMUNICATIONS PLAN. AS LARGE AS IRAQ (ESPECIALLY IN A COUNTRY WHICH HAS A NATURAL SUSPICION OF CENTRALIZED INFORMATION CAMPAIGNS) NEEDS TO BE MONITORED, CHECKED, AND ADJUSTED TO KEEP IT ON TRACK, EFFECTIVE, AND TO THAT END, THE CAMPAIGN INCLUDES REGULARLY-SCHEDULED FOCUS GROUPS THAT WILL OFFER FEEDBACK ON GAPS IN INFORMATION, ELEMENTS OF THE MESSAGE THAT ARE NOT GETTING THROUGH OR GETTING THROUGH WRONG, AND NEW PRIORITIES THAT MUST BE ADDRESSED. THE STATE DEPARTMENT'S INR BUREAU WILL, CONTINUE POLTING ON ISSUES OE MPORTANCE TO IRAOIS THAT IT HAS ALREADY BEGUN, WITH AN AGGRESSIVE ) EXPANDED APPROACH TO PROVIDING FAST SCIENTIFIC DATA TO LUMPLEMENT WHAT WE ARE HEARING FROM FOCUS GROUPS, MEDIA, AND PERSONAL INTERACTION. -- YOU'VE GOT TO PLAY TO WIN UNCLASSIFIED// UNCLASSIFIED/ → YOU'VE GOT TO PLAY TO WIN: THE OVERARCHING THEME OF THE "HERE IS WHAT WE THE CPA ARE GOING TO DO FOR YOU CAMPAIGN IS NOT THERE IS WHAT WE-THE IRAQI PEOPLE, IRAQI - D HOw, " BUT, TITUTIONS, IDENTIFYING THE KEY THEMES, THE REALIZATION OF WHAT ALL HOPE COMMUNICATIONS PLAN IS DESIGNED TO BE MUCH MORE THAN THE SUM OF ITS BREMER BT 329 // UNCLASSIFIED/I